"Anyone visiting the 14-block Cultural District here in Pittsburgh by way of the walking tour will be delighted to experience a thriving arts, entertainment, and residential district has replaced a section of town that was once blighted, abandoned and rundown," said Marc Fleming, Vice President Marketing and Communications at The Pittsburgh Cultural Trust. "The Guide by Cell tour is an appealing and interactive way to engage and educate our visitors about the district's landmarks as well as to celebrate our 25th anniversary."

The Cultural District walking tour engages visitors by prompting them to answer questions using their cell phones at various tour "hot spots." This use of everyday technology provides a unique and spontaneous way to learn more about specific landmarks and intriguing locations. Visitors may access the online site at m.pgharts.org or by downloading the map.

"The audio tour through Pittsburgh's cultural district provides a wonderful showcase to a city's revitalization project that has taken many years to complete," said David Asheim, Founder and President of Guide by Cell. "The results are spectacular, and we're very pleased that our text messaging and audio solutions are being used in such a creative way and that it is bringing such pride to the people who live there."

About Guide by Cell
Guide by Cell is the official provider of mobile solutions to over 500 organizations, including the U.S. and state/local government agencies, art museums, national and state parks, aquariums and zoos, libraries, universities, retailers and Fortune 1000 corporations.

Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours. Additional services include text messaging interactions and Apple iPhone applications. The company also runs a division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons. Guide by Cell's latest division, Train by Cell provides on-demand training solutions suitable for any industry or company, large or small. Information about Guide by Cell can be found at guidebycell.com.

Media contact: Lori Shepherd, Guide By Cell, lori@guidebycell.com, 510-710-5951

About The Pittsburgh Cultural Trust
Founded in 1984, The Pittsburgh Cultural Trust is a non-profit organization whose mission is the cultural and economic development of Pittsburgh's 14-block Cultural District through public and private support. The Trust presents and encourages diverse performing and visual arts programs within the District, and is an impetus for additional development in downtown Pittsburgh.

Selected by President Barack Obama as the host city of the G-20 Summit on September 24-25, 2009, Pittsburgh has survived wrenching economic change and reinvented itself. The city has engineered a comeback with a balanced, innovation-driven economy based on strengths in advanced the arts, manufacturing, digital technologies, financial services, health care and life sciences, higher education and research, and energy solutions.

Media contact: Veronica Corpuz, The Pittsburgh Cultural Trust, corpuz@pgharts.org, 412-471-6082